“Under all is the land” Simple and profound, this is our REALTOR® mantra. As we become entrenched in our daily affairs promoting service to our clients, let’s not forget our core responsibility as REALTORS®. We should recognize the interests of the nation and its citizens require the highest and best use of the land and the widest distribution of land ownership. Sound familiar? It should, this statement is from our REALTOR® Code of Ethics. This clause also exemplifies our purpose and above all, sets us apart from firms and individuals that sell without adherence to these core principles. Adhering to the Code may be a daily routine for us, but to our clients, customers, and general public, it is a sign of professional commitment to our community.
As a REALTOR®, we have a responsibility to be diligent and proactive on issues regarding regulations, municipal ordinances, and changes that will impact our clients and industry. When a REALTOR® sign is on a listing, it is a sign of service preservation. It is a sign of preserving and protecting the welfare of our clients and sustaining the value of the local neighborhood. It’s a brave new world of buying and selling real estate and we must be focused on the latest compliance standards of our industry while still providing old fashioned service.
So far, housing this year is shaping up to be a great one. I admire NAR’s decision to implement our Core Standards. This progressive tool further distances our membership from the companies and sales agents that don’t engage in our Code of Ethics. The Core Standards are designed to encourage us to strive in our marketplace, not just survive. Our membership has an obligation to inform and educate the public at every opportunity during real estate discussions. There IS a difference between a REALTOR® and a sales agent. Never assume they are just interviewing REALTORS®.
When you’re at a listing appointment or buyer counseling, ask a “what if” question of the consumer. What if facts were exaggerated or misrepresented about the property? What if your interests were not being protected? What would you do? Where would you voice your concern? Simple questions, but profound answers the consumer needs to know when making an informed decision about real estate. Our mission is not impossible, it’s our responsibility to explain the hidden costs of not hiring a professional.