“The Brokerage of the Future…… is the same as the brokerage of the present.”
“This is a time of specialists, collaboration & constant change.”
“Attract Serve Retain Agents. Attract Serve Retain Clients.”
“THINK AGENT TRANSITIONS & ATTRACTION not recruitment.”
“PROVIDE RESOURCES not more stuff your agentswon’t use.
“TOUT YOUR TRUST PROPOSITION and forget the traffic battle.”
“Change is driven by: Consolidation. Humanization”
“Stop! treating people like leads.”
“Be relevant to them. Win the trust battle.”
“DO: Embrace change. Invite the naysayers.Be decisive & implement.
Marketing: ! Mobile. Shareable. Buzzworthy.
Consistent bursts of info.
Shrines to them, not you.
Invest in long-term“ trustworthy” solutions.
Have your clients become part of the process. ”
“Face to face interaction is so important in this increasingly complicated world. – Edward Glaeser, Harvard University.”
Many thanks to Nobu for moderating our 2014 Brokers Retreat at Founders Pointe and our wonderful panel of speakers including:
Amanda Walsh Patierno, Amanda M. Walsh Real Estate
Susan Swink, Managing Broker, Long & Foster Realtors, Beverly Hills Sales Office
Brian F. Saunders, Brian F. Saunders, Brian F. Saunders & Associates
Many Thanks to our Program Sponsors:
Atlantic Bay Mortgage
EXIT Real Estate Solutions
HMS Home Warranty
National Exterminating
REIN
Special thanks also to East West Communities for hosting this event for us at Founders Pointe, 1302 Founders Pointe Trail, Carrollton, VA 23314
Here’s the link to the presentation: https://www.dropbox.com/s/ry4klar8d4hnthv/BrokerageoftheFuture.pdf?dl=0
The virtual tour: https://my.matterport.com/webgl_player/#model=MWgF8v65MFG
And some cool brokers: http://fireflyliving.com/
http://www.hawaiilife.com/
http://www.theboutiquere.com/
Nobu Hata, National Association of REALTORS
nhata@realtors.org | @nobuhata