“This is a time of specialists, collaboration & constant change.”
“Attract Serve Retain Agents. Attract Serve Retain Clients.”
“THINK AGENT TRANSITIONS & ATTRACTION not recruitment.”
“PROVIDE RESOURCES not more stuff your agentswon’t use.
“TOUT YOUR TRUST PROPOSITION and forget the traffic battle.”
“Change is driven by: Consolidation. Humanization”
“Stop! treating people like leads.”
“Be relevant to them. Win the trust battle.”
“DO: Embrace change. Invite the naysayers.Be decisive & implement.
Marketing: ! Mobile. Shareable. Buzzworthy.
Consistent bursts of info.
Shrines to them, not you.
Invest in long-term“ trustworthy” solutions.
Have your clients become part of the process. ”
“Face to face interaction is so important in this increasingly complicated world. – Edward Glaeser, Harvard University.”
Many thanks to Nobu for moderating our 2014 Brokers Retreat at Founders Pointe and our wonderful panel of speakers including:
Here’s the link to the presentation: https://www.dropbox.com/s/ry4klar8d4hnthv/BrokerageoftheFuture.pdf?dl=0
The virtual tour: https://my.matterport.com/webgl_player/#model=MWgF8v65MFG
Nobu Hata, National Association of REALTORS
firstname.lastname@example.org | @nobuhata