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7 Must-Know Ways to Kill It Online

Posted on July 1, 2015July 1, 2015 By Jo McNamara

LOGO_YPN

Source: 7 Must-Know Ways to Kill It Online

With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers?

Here are my seven absolute must-know tips for becoming a killer online real estate agent.

1. A Vibrant Blog: Having a vibrant blog means you post consistently, which is once a month at minimum, but I suggest between two and four posts per month with posts that address your real estate specialty or niche neighborhoods. The key is to make sure you are consistent.

2. Answer FAQs: You know your niche, so you know they ask similar questions all the time. Answer these questions on your blog/website. You already tell your clients these things individually, so why not share it on the Internet and let your expertise work for you? charlieallred-infographic

3. Share Your Content: If you want your blog and articles addressing your niche to be found, you must share them. Choose your social media platforms and be consistent. Share every blog post, you can even share an older blog post with a new graphic or put into a new context.

4. Nichify: Make sure you are always talking to one niche market or audience at a time. Don’t try to write an article including every neighborhood you specialize. Write a separate article for each neighborhood. Make your niche feel understood; be the expert of your neighborhoods! Here’s an example of a new article I wrote about moving to Chandler, Arizona.  This area is a new niche for me, so my first article is broad but the next articles will touch on topics that are more and more narrow.

5. Offer Something: You need to offer something on your website or blog to gain opt-in e-mail addresses. This list of leads is a great source for potential clients. You can offer something as simple as “a list of homes in Scottsdale 85250.” I also offer an MLS search for free on my site. The goal is to offer something that will entice people enough to sign up with their contact information.

6. Your List: Once a potential client opts in for your free resource, you need to have systems in place to keep in touch with this buyer. Auto-responders are perfect. You can create an e-mail drip campaign with small offers throughout the series. Here are some simple examples:

  • A welcome e-mail
  • A tutorial on the MLS search
  • An offer for a personalized search
  • Your latest blog post

You can send e-mails to your list as often as you like, but I suggest no more than once a week and make sure you are sending good information.

7. Detailed Resources: Once you start talking to the prospects on your list through your automated drip campaign, you can then reach out by sending more detailed resources. This could be a buyer’s checklist (or a seller’s checklist for your list of seller leads), neighborhood statistics and market reports, or whatever you think is most important to your niche.

Keeping things simple and think about the big picture. Always be useful when you talk to your potential clients, focus on one niche at time, and be yourself.

I have this information in presentation form as well.  For a more detailed version of this article, head to www.charlieallred.com.

Charlie Allred is a Phoenix-based designated broker for Secure Real Estate and author of the book “Pinnable Real Estate: Pinterest for Real Estate Agents.” She leads the Killer Online Mastermind for real estate agents; you can learn more at charlieallred.com.  She is a Pinterest expert who coaches agents on how to gain more leads, followers, and clients by using Pinterest. Learn more at her blog: www.PinnableRealEstate.com.

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  • Home
  • About VPAR
    • Board of Directors
    • Code of Ethics
      • 2021 REALTOR® Code of Ethics and Standards of Practice
      • Mediation Information
      • Ethics Complaints, Arbitration Requests and Related Information
      • Before you File an Ethics Complaint
      • Ethics Compaint Form (E-1)
      • Arbitration Guidelines
      • Arbitrable Issues
      • Request and Agreement for Arbitration (A-1)
    • Committee & Council Leadership
    • Governing Documents
    • History
    • Past Presidents
    • Privacy Policy
    • VPAR Charitable Foundation
      • Donate To The VPAR Charitable Foundation
      • Support VPAR with Amazon Smile
      • VPAR Charitable Foundation Events
  • Calendar
  • Education
    • Education Center – Room Rental
    • Education Policy
    • Peninsula Real Estate School
      • Code of Ethics Training with CE Credit
      • REALTOR® Institute – GRI Designation
    • Real Estate Pre-License Saleperson Classes
    • Leadership Development
      • Virginia REALTORS® – Certifications and Designations
      • Virginia REALTOR® Leadership Academy
      • Virginia REALTORS® – Understanding Your Leadership Style
      • Virginia REALTORS® – What’s In It For The Member Presentation
      • NAR Leadership Development Resources
      • NAR REALTOR® LEAD Courses
      • LEAD Peninsula – Virginia Peninsula Chamber
      • LEAD 757 – Hampton Roads Chamber
      • Greater Williamsburg Chamber
      • Virginia REALTOR® Institute – GRI
      • Womens Council of REALTORS
      • REALTORS® EXCELLING IN ASSOCIATION LEADERSHIP (REAL)
    • Online Continuing Education
    • Property Management
      • Property Management Broker Office Policy Manual
      • NAR Rental Assistance Resources
      • CFPB Resources for Tenants – Help with rent and utilities
      • CFPV Media Toolkit for Property Managers
    • Risk Management
    • Virginia REALTORS® Learning Center
    • Virginia REALTORS® Education Calendar
  • Events
    • Annual Awards and Installation Banquet
    • Outstanding Salesmanship Club (OSC) Awards Program
      • Past Outstanding Salesmanship Awards
    • REALTOR® Fest Tradeshow
  • Membership
    • Benefits & Resources
      • Advocacy
        • The Legislative Line
        • RPAC – 2021 Investors
          • Invest to Support RPAC
      • Broker Resources
        • Broker Add Delete Form
        • Designated REALTOR® Dues Formula
        • NAR Broker Involvement
        • NAR Field Guides For Brokerages
        • Residential Broker Office Policy Manual
        • Sales Meetings Kits
        • Virginia REALTORS® Broker Resources
      • Fair Housing, Diversity & Inclusion Resources
        • NAR Diversity & Inclusion Resources
          • At Home with Diversity
          • Bias Override: Overcoming Barriers to Fair Housing
          • FairHaven: A Fair Housing Simulation
        • VAR Diversity Equity & Inclusion Resources
        • Asian Real Estate Association
        • Hampton Roads Association of Real Estate Brokers
        • Hampton Diversity College
        • National Association of Hispanic Real Estate Professionals
        • The Color of Law by Richard Rothstein
      • Legal Corner
        • Legal Articles
        • Legal FAQS
        • Legal Hotline
        • Legal Podcasts
        • Legal Videos
        • Military Air Installation – Property Noise Contour List
        • Signs in Hampton
      • Market Updates
        • Peninsula Market Updates
        • Virginia Market Reports
      • Member Tax Information
      • NAR Membership Benefits
      • National Flood Insurance Program Resources
      • REALTOR® Safety
        • Field Guide to REALTOR® Safety
        • The 10 Commandments of Agent Safety
        • Open House Safety Tips
        • Real Estate’s 6 Most Dangerous Everyday Situations
        • The Safety Talk You Need to Have With Clients
      • Virginia REALTORS® Member Benefits
    • Find A Member
    • New REALTOR® Membership Information
      • REALTOR® Membership Application Process
      • New Member Application
      • 2022 Dues Information
      • VPAR Monthly Membership Dues Payment Plans
      • NAR Code of Ethics Course For New Members
      • NAR New Member Orientation
      • NAR New Member Welcome Guide
      • REALTOR® Trademark
      • REALTOR® Property Resource (RPR) for New Users
      • Virginia REALTORS® New Member Resources
    • Affiliate & Partner Membership Information
      • Affiliate Membership
      • Peninsula Partners
        • 2022 Peninsula Partner Application
    • VPAR Life Membership Information
  • REIN MLS
  • Supra
    • Supra – New Member Orientation Video
    • Supra VPAR Sublease Agreement
    • Supra eKey Resources
      • Supra Agent Training Resources
      • Supra eKEY Customer Support
      • Supra Single Access Overview
        • Single Access with eKey – Listing Agent
        • Single Access with eKEY – Instructions for Users
      • Supra Website
        • SupraWEB Customer Support
      • VPAR Supra Rules & Regulations